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He thought the way to realize this was to employ cheap Japanese labour to make a shoe both better and cheaper. Steve Prefontaine, a brash and unconventional American record-holder, became the first spokesperson for Nike shoes.That same year Jesse Jackson attacked Nike for not having any African-Americans on its board or Nike Free among its…

The plan was put into action shortly after graduating in 1962. Knight paid for the samples with money from his father. Knight also capitalized on a jogging craze, and through clever marketing persuaded the consumer that they should only be wearing the best the best in the world. It was believed that Nike was promoting…

  He sent a few pairs to Bill Bowerman, Knight’s track coach from his days at the University of Oregon, who became interested in the venture. Knight also capitalized on a jogging craze, and through clever marketing persuaded the consumer that they should only be wearing the best the best in Nike Free the world.…

He thought the way to realize this was to employ cheap Japanese labour to make a shoe both better and cheaper.Blue Ribbon began producing its own line and began selling its Nike line (named after the Greek goddess of victory) in 1972. The Nike Air was Knight’s response to Reebok. Nike Free Following are some…